

Just as women gain true confidence
and expertise, patriarchy decides we're invisible.
Our wisdom is dismissed precisely
when it's the most profound.
— Dr. Bridget M. Finn
OUR MISSION
Develop resources, amplify narratives, and share women’s stories — honoring the complexity and richness of women’s experiences during this significant life phase.
Celebrate the incredible achievements and ongoing potential
of women in the wisdom years.
Challenge societal stereotypes and patriarchal narratives and norms
about women, aging and women’s value in society.
Be a platform for dialogue, connection, and mutual empowerment
for women in their wisdom years.
Provide personal and professional growth strategies
tailored to women’s midlife transformations.
Advocate for greater visibility, respect, and opportunities
for women at this stage of life.
Dr. Bridget M. Finn is the Founder and President of Women Becoming, LLC,
and the creator and host of Women Becoming, the Podcast. She is a feminist, therapist, coach, and women’s rights advocate with over 35 years of experience helping women
create happy, healthy, vibrant, inspired lives while navigating the burden and
reality of patriarchy, oppression, misogyny, and inequality.
In 2023 Dr. Finn made the decision to dedicate her work moving forward to a profound and meaningful mission: celebrating and supporting women at midlife. This critical stage of life
for women represents a powerful intersection of experience, wisdom, resilience,
and yet to be discovered passion and potential. Her commitment is rooted in recognizing
the unique strengths, challenges, and aspirations of women navigating the dynamic landscape of midlife and beyond. This pivot was more than professional —
it was a heartfelt commitment to recognizing, celebrating, and elevating women
at a pivotal time in their own personal and professional journeys.